Helping a Consulting Firm Advise on Valuable Growth Opportunities in Functional Ingredients
We assisting an innovation strategy consulting firm to prioritize protected, high-value new market opportunities for a global foods leader.
Challenge: Supporting a market research team with trusted competitive intelligence. This consulting firm was exploring growth opportunities on behalf of a global foods leader. Their preliminary market research had identified potential growth trends related to five classes of healthy functional food ingredients.
Incorporating IP strategic views. The consulting firm was in search of a third-party partner to complement and extend their existing primary and secondary research with trusted IP analysis. Perception Partners was engaged for IP landscaping and IP expert assessment of trends for each of the five functional ingredient classes.
Gathering the proper references. Using our Intellar dashboards platform, we built an IP landscape of all global patents, applications & news associated with the names and brands of ten curated global organizations. This approach allowed us to capture the complete direction and momentum of each of the most relevant industry players as related to the functional ingredient classes of interest.
AI mining of curated IP to find true growth opportunities. To surface the highest-impact and most-protected growth indicators, the IP landscape data was expertly curated, algorithmically categorized and IP-quality-scored by functional ingredient class. Then that rich metadata was exported from our Intellar platform and fed into a private enterprise instance of GPT4. Expert prompting was developed to enable the model to perform technology adjacency analysis on the metadata. AI answers identified new and emerging technology capabilities from the ten leaders that would be associated with healthy nutrition, sustainability and other unmet needs now or in the future. AI answers to be shared were then expertly fact-checked and tested for hallucinations by our experts. Vetted results were formatted into a report with slides, then shared with the consulting team.
Results: Expedited and validated leads for new growth. Our landscape analytics and AI answers were expertly discussed and explored with the full consulting firm team via virtual workshops. The consultants then incorporated quantified and vetted emerging growth opportunities (as learned from the leaders’ IP) into final deliverables. The consultants were able to effectively communicate more than a dozen specific functional ingredient opportunities to their global foods client, each with potential billion-dollar-plus implications post-launch.