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Knowledge Center

Innovation & IP Leadership

THE EXPERTS AT PERCEPTION PARTNERS comprise a team of certified licensing, legal and accounting professionals with more than a century of collective expertise. Our experts have acted as entrepreneurs, chief IP counsel, research scientists and valuation professionals.

Barry Brager, CLP

Barry BragerBarry is a Certified Licensing Professional and the Founder and Managing Partner of Perception Partners®. He brings a unique combination of expertise in analytics and marketing to the firm's diverse teams, tools and techniques. In his role, Barry helps clients fully leverage innovation and intellectual property with technology investment, business development and transactional Solution Suites that have supported decisions related to billions in financial transactions.

Barry is also the Chief Executive Officer of Starpound Corporation. Starpound is an IP management company that licenses technology to turn mobile phones into remote control devices. Barry holds three patents and others pending related to these endeavors.

Barry is recognized as a leader in the IP industry. Since 2009, and most recently in 2013, Barry has been named one of the World's Leading IP Strategists in the global IAM Strategy 300, published by IAM Magazine. Barry spent two terms as Small Business Committee Chair and is currently part of the Corporate IP Management Committee of the Intellectual Property Owners Association based in Washington D.C. He has also co-chaired the Licensing Executives Society USA-Canada Annual Meeting, a gathering of more than 1,000 IP professionals. Further, he has been a member of the Strategic Planning Committee of the Patent Information Users Group. Barry is a frequent speaker on IP strategy, valuation and the links between patent intelligence and competitive advantage.

Barry is also a skilled trainer, having taught hundreds of students software and business skills in corporate and academic environments. In addition, he is an award-wining graphic designer.

Barry graduated with a B.F.A. from Temple University, and subsequently completed Emory University’s top 10 globally-ranked Executive MBA program, graduating Beta Gamma Sigma and first in his class.

Eduardo Carreras

Ed CarrerasEd is a Consulting Counsel with Perception Partners, where he provides IP strategy advice and analyzes transactional opportunities and litigation risks to maximize competitive advantage. He is the former Chief Intellectual Property Counsel of The Coca-Cola Company. During his tenure at the Coca-Cola Company, Ed directed a number of initiatives to ensure that the Company maximized the value intrinsic in its intellectual property. He instituted a process to review the existing patent and trademark portfolios to assess whether the value of the intellectual property was worth the maintenance cost. He was instrumental in leading the Company to approve a technology licensing program and assert its patents against competitors. He adopted a project management approach that enabled the Company to address its intellectual property litigation strategy. Currently, Ed is also Of Counsel at Baker Hostetler.

During his 25 years as an intellectual property lawyer, Ed has handled issues in many technical areas, including fiber optics, lasers, plastic and metal packaging, electro-mechanical equipment, and chemical processes.

Ed began working with Perception Partners after his early retirement from The Coca-Cola Company to help companies develop and focus their intellectual property strategies to protect innovations that lead to competitive advantage.

Ed has a law degree and a B. Sc. in Mechanical Engineering from the University of Miami. He also has a M. Sc. in Aeronautical Engineering from the Air Force Institute of Technology.

Marc Adler

Marc AdlerMarc is a Consulting Counsel with Perception Partners. Marc is a chemical engineer and a registered patent attorney with over 30 years experience. He acts as an IP strategy advisor for patent portfolio development, IP transactions, and patent analytics projects. He is the former Chief Intellectual Property Counsel of Rohm and Haas, now part of the Advanced Materials division of Dow Chemical. For over 25 years he successfully led the innovation and technology protection operations of Rohm and Haas where he instituted a unique intellectual property strategy to create sustainable competitive advantages with measurable financial returns. In recent years he has been consulting to mid size and startup technology based companies in a number of different industries.

Marc has been an innovator in the use of patent analytics to identify promising next generation advances for effective R&D and product development. He has been active in intellectual property law and management issues and has served as the President of the Intellectual Property Owners Association, a Director of its Educational Foundation, the President of the Association of Patent Counsel, and a member of the USPTO Patent Public Advisory Committee.

Dave Schwartz

Dave SchwartzDave is a seasoned innovator and entrepreneur, and is Business Development Partner with Perception Partners. Previously, Dave managed and grew 3 start-up companies, inventing and acquiring an IP portfolio with more than twenty five utility patents. He is an experienced licensing executive, developing deals resulting in over $40 million in royalty bearing sales.

Dave brings more than thirty years of experience in intellectual property with expertise in patent analysis and freedom to operate assessment. His inventive work in the early 1990’s led to seminal patents in the packaging of hybrid binders and computer surfaces now featured in, e.g., Surface from Microsoft and Flip from Sony Vaio. He has subject matter expertise in computer architecture, artificial intelligence, software engineering, robotics, pharmaceutical production, and intelligent language understanding. He is experienced in product, industry, Internet, and brand marketing as well as complex business-to-business and business to consumer selling.

Dave authored the book "Growing Smarter: A crash course on the Intelligence of being organized." He also sits as Chairman of the Board of Productive Education LLC, a company he founded to serve student organizing and learning needs of under-served middle, high school, and college students.

Dave has a BSEE from Cornell, MSEE in Computer Science and Operations Research from MIT, and holds an MBA from the Boston University School of Management in Marketing and Information Systems. He has been recognized as a National Merit Scholar and was awarded the McMillan Scholarship at Cornell.

Yong Tang, PhD

Barry BragerYong is a Senior Director of IP Analytics for Perception Partners. He performs, communicates and quality-controls systematic IP and market analysis for IP strategy, portfolio analysis, rapid competitive alerting and patent monetization.

Yong is a US patent agent and recently was a postdoctoral fellow at the Massey Cancer Center at Virginia Commonwealth University. Yong has co-authored more than 20 peer-reviewed papers and book chapters and has 12 published abstracts and more than 20 poster and oral presentations to his name worldwide.

While completing his PhD at Southern Illinois University in 2010, Yong received a nomination by the SIU School of Medicine and acceptance by the AAAS/Science Program for Excellence in Science. He also won numerous awards over a multi-year period at symposia hosted by the Simmons Cancer Institute at the SIU School of Medicine.

Yong has previously worked as a research assistant in the State Key Laboratory for Microbial Technology, School of Life Science at Shandong University. His research areas related to purification, characterization, and gene cloning of a flavin reductase from a fast-growing Mycobacterium. Further, he has worked as a researcher at the Institute of Cardiovascular Sciences and Diabetes Center, Peking University. Yong won first place for the China National Biology Olympiad in 2000.

Frank Koperda

Frank KoperdaFrank is a Consulting Partner with Perception Partners and is a recognized subject matter expert in creating new data technologies. He helps clients by applying his technical expertise in order to help companies determine the risks and opportunities in IP investments or litigation. He has spent his career developing many leading-edge products in computing and data communications. Some of his contributions include technology developments used in the original IBM desktop computers, fast packet data switches, wireless LANs, cable modems, fiber systems, and ADSL products.

In support of his product development contributions, Frank has 46 domestic and international patents. He has also served numerous times as an expert witness in court proceedings related to patent infringement.

Because of his technology expertise, success in bringing products to market, and work with multiple standards committees, Frank is able to provide unique insight to stakeholders in the data, telecommunications and broadband industries. Frank is also able to evaluate the main factors in determining if a product is going to succeed, including ensuring that the product meets the needs of the end-user, that it is introduced in the right market window, and that it has unique advantages over competitors.

Frank received his Masters in Computer Engineering from Case Western Reserve University and Physics and Chemistry Degrees from State University of New York at Plattsburgh. He has previously worked for International Business Machines Inc., Scientific-Atlanta, BellSouth and Hayes Corporation.

William (Bill) Black, CPA, CVA, ABV

Bill BlackBill Black is a Consulting Partner with Perception Partners. He is a consummate financial professional that brings clients extensive experience in business valuation, litigation consulting, IP valuation, forensic accounting and records reconstruction, fraud investigation, and management strategy and risk assessment. His experience in intellectual property and intangible asset valuation ranges from patent and trade secret valuation to franchise rights valuation to valuing contingent fee cases in a law firm dissolution.

Bill has been appointed by courts to provide a neutral financial perspective and to assist the trier of fact in understanding complex business issues. He has been assigned to provide a neutral business valuation in the dissolution of a regional distribution concern, and appointed to serve as an auditor and business valuation expert in winding up the affairs of a personal-injury law firm. Black has advised bankruptcy trustees on solvency and accounting issues. His professional certifications include: Certified Public Accountant (CPA); Accredited in Business Valuation (ABV); Certified Valuation Analyst (CVA); Certified Fraud Examiner (CFE).

Prior to establishing his independent consulting practice, Black directed and managed litigation consulting engagements for Deloitte & Touche and Pricewaterhouse Coopers. He has served as financial information systems consulting manager for Deloitte Haskins & Sells, and has directed financial planning and analysis for a $500 million group of the Penn Central Corporation. Black worked on the research and technical staff of the Financial Accounting Standards Board, where he assisted in the development and issuance of major components in the conceptual framework for financial accounting and reporting, including Qualitative Characteristics of Accounting Information, Elements of Financial Statements, and Measurement.

Michael Bredahl, CPA

Mike BredahlMichael is a Consulting Partner with Perception Partners and provides intellectual property strategy, commercialization, licensing, and valuation services to firm clients, as he has for more than 14 years in the US, Europe and Asia. He has assessed IP portfolios and executed transactions regarding new products and geographies, new company formations, alliances, joint ventures, sales, and licenses.

Michael is also the founder and Principal of Intellectual Asset Commercialization, Inc. (IAComm), a growth strategy, business development and IP management services firm. IAComm has strategically partnered with Perception Partners to provide more comprehensive solutions to our clients. Prior to founding IAComm, Michael was a professional in Big 4 accounting and consulting firms for nearly 11 years. He initially worked in the valuation practice at PricewaterhouseCoopers (PwC). Michael later co-founded The Intellectual Asset Management (IAM) consulting practice at PwC. He was also a Senior Manager in the IAM and Technology Commercialization practice at Deloitte & Touche.

Michael is a frequent course developer and instructor of educational programs for the Kellogg Graduate School of Management, Licensing Executives Society and Biotechnology Industry Organization. Michael holds a Bachelor of Science in accounting and a Master of Business Administration concentrated in finance. He is also a Certified Public Accountant.